Twice a year there is the JVC dealer show. During this edition there's a lot of news to report. In fact, there's so much news, we wanted to help the dealers to remember all the highlights. We sent them this invitation with a special tie. This included all new JVC products and product information. Printed upside down of course so it's easy to read. The dealer can tell the customer everything about the new JVC products just to have a peek at his tie.