Just 4 mm thin, LG introduces the thinnest OLED TV in the world. To ensure the necessary 'rumor' we came up with a striking viral. A crazy idea, a catchy title and without any branding. The observant viewer could only discover an LG poster on the shop window. After a few days this LG Thief went viral, without any form of seeding (!) The result, within a month 7 million views, rumor around the product, high media value and many national and international awards.